Mara Einstein is the author of Brands of Faith: Marketing Religion in a Commercial Age (Routledge, 2008).

Dr. Einstein has been working in or writing about the media industry for the past 20 years. She has enjoyed stints as an executive at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben’s and Dole Foods. Her first book, Media Diversity: Economics, Ownership and the FCC (Lawrence Erlbaum Associates, 2004), was the cause for much debate when research from this work was used by the FCC as the basis for redefining the media ownership rules. In addition, Dr. Einstein has written for Newsday and Broadcasting & Cable as well as having her work appear in academic journals.

Mara Einstein is an Associate Professor of media studies at Queens College as well as being an adjunct Associate Professor at the Stern School of Business at New York University. She has a doctorate in media ecology from New York University, she holds an MBA from the Kellogg School at Northwestern and a BFA from Boston University.

She is currently working on a new book about girls and the media as well as continuing her research on religion and media.