Thought some here might be interested in what others are thinking/saying coming out the the Ad Age review. A blog of interest is Streams, which has some interesting conversation going.

As for Oprah, 360,000 people have signed up for the online class about Eckhart Tolle’s book, A New Earth. Oprah’s promoting this book every day on her show. It’s waaaay overkill.

A recent email included the following:

Your Thoughts and Workbook
After spending some time with this book, what has resonated the most with you? Is your mind working overtime? We know how hard you’ve been working to enlighten your consciousness…now it’s time to put it on paper! Check back on Monday to get your chapter 1 workbook.

Send us your aha! moments and questions.

Religion and A New Earth
Have you been wondering how spiritual awakening and engagement in a religious tradition fit together? Read Eckhart’s explanation.

Get Ready for Class!
Before watching Oprah and Eckhart’s online class, you’ll need to install a special media player on your computer. You’ll need to download what you need before March 3. We’ll show you how!

Reserve Your Seat
More than 360,000 people have registered for class, and there’s plenty of room for you, too! Sign up today.

Reader of the Week
Laurie is starting over. “I no longer want to coast through life waiting for the next distraction,” she says. “Time is too short and valuable to waste—a quote from the book—’evolve or die’—really hit a chord.” Share your own goals with other readers.

Attention International Readers!
Are you reading A New Earth overseas? How is this book influencing your life? If you live outside of North America, we want to hear from you!

I know Oprah’s not doing this because she needs the money. So then what is it about this book?

I admit I bought it (on sale at amazon.com for about 8 bucks) and began to read it. Like The Secret before it, there is nothing new in here–at least not in the first 100 pages I’ve read so far. It’s all about the ego and recognizing it’s existence. All I kept thinking was that I was reading A Course in Miracles via Marianne Williamson.

I’m all for a good reminder, but the way Oprah is blowing this out you would think it was the second coming. Let me know if I’ve missed something…maybe it’s just my ego getting in the way.

This entry was posted on Monday, February 25th, 2008 at 11:18 am and is filed under Religion and Marketing, Religion and Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.