There was a wonderful story in the NY Times yesterday about one man’s response to the overcommercialization of yoga.
In a world where who your yoga teacher is and whether you are wearing Lululemon has become more important than your connection to Spirit, Greg Gumucio has not bought into the hype. Instead he has created an anti-celebrity, anti-fashionista yoga in his studios called Yoga to the People. Students don’t know who their teacher will be when they take a class; they pay what they can afford to pay and as their website states: “There will be no correct clothes, There will be no proper payment, There will be no right answers … No ego no script no pedestals.”
To those who would suggest that it is impossible to balance faith and commerce, I would suggest taking a lesson from Mr. Gumucio. He has 3 studios in New York, 2 in California, has plans to expand into Williamsburg, Brooklyn and Chelsea as well as possible long-term expansion into Austin, Chicago and Los Angeles.