Today Samuel Goldwyn is releasing To Save a Life, a Christian film about a teen coping with another teen’s suicide.

The filmmakers claim they produced the film because they realized that movies have the most influence on teens today. In addition, they are using new media to get teens to spread the word –dare we say evangelize?–about the film. To that end their website is very impressive. The number of tools they use is far to extensive to enumerate here so I suggest you check it out for yourself.

This campaign is a great example of the blending of sacred and secular; corporate and Christian. In fact, while we won’t know for a while whether it is successful, on its face it is simply a very good marketing teen-targeted campaign.