I just got an email from the Kabbalah Centre announcing their annual Pesach (Passover) event.
In the past, this has been a week-long event costing upwards of $5000 per person and children, of course, attend at a discounted rate. This year, Pesach is only 4 nights (maybe this is their bow to these recessionary times), but still carries a hefty price tag of almost $2500 for a couple ($2,096 if you order now at the early bird rate). This also does not include airfare to San Diego or the cost of meals which with Seders can cost an additional $1906 per person. You can only begin to guess what it would add up to for a family of 4.
A week before, I hadn’t gotten an email telling me to order my matzah for Pesach. The picture from the email appears above. The text of the email follows:
Just as Pesach cleanses your soul of layers it has picked up over lifetimes, matzah cleanses impurities and blockages that have gathered in your physical body over this lifetime.
While we make no medical claims, students familiar with the healing properties of matzah have been eating it for years. And this is not your grandmother’s matzah. Kabbalah Centre teachers and students gather before the holiday begins and bake it fresh, according to a strict procedure laid out in the 15th century by the holy kabbalist Rav Isaac Luria, The Ari.
Many ingredients go into the making of this essential Pesach tool: wheat, Kabbalah Water, ancient Aramaic meditations and songs … and a generous helping of love.
Supplies are limited. Order yours today.
• If you are joining us at the international event, make sure to add your order to your registration
• If you will be making your connection at home, order now at the Kabbalah Store
To learn more about matzah, click here.
Can I get an “oh, puleeze”? These kinds of sales tactics were bad enough in the good times, but today they are obscene.
What you will learn when you call the Centre is that they will tell you that you should eat as much matzah during Passover as you possibly can because this has spiritual benefits. This idea reminded me of when I worked on Miller Beer. I heard a boss say it was his job to sell beer until guys’ livers were destroyed. I guess the Kabbalah Centre feels the same way about their followers’ pocketbooks and possibly their waistlines. What I can say for sure is there is not a rabbi in the country — no the world — that would validate the over-consumption of matzah as a means to spiritual betterment.